Schema Markup Generator
Build JSON-LD structured data fast.
100% private — runs in your browser, nothing is uploaded.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is your return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can return any item within 30 days."
}
},
{
"@type": "Question",
"name": "Do you ship internationally?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we ship to over 50 countries."
}
}
]
}
</script>Validate with Google's Rich Results Test after adding it to your page. Generated locally in your browser.
How to use the Schema Markup Generator
- 1Pick a schema type
FAQ, Article, Local Business or Product.
- 2Fill in the form
Only what matters for that type — no schema knowledge needed.
- 3Copy the script block
Grab the complete JSON-LD snippet with one click.
- 4Paste and validate
Add it to your page's <head> and check with Rich Results Test.
Examples
| Input | Output |
|---|---|
2 questions + answers | valid FAQPage JSON-LD |
product + $99.99 + InStock | Product schema with Offer |
Structured data without writing JSON by hand
This schema markup generator builds valid JSON-LD for the four most useful schema.org types — FAQPage, Article, LocalBusiness and Product — from a plain form. Fill in the fields, copy the ready-made <script> block, paste it into your page. No syntax to memorize, no missing-comma debugging.
Why structured data earns clicks
Search engines reward pages they understand: product markup can show price and availability right in the results, FAQ markup can expand your listing with question dropdowns, article markup feeds Top Stories and Discover, and local business markup powers map panels. None of it changes your page's ranking directly — it changes how much of the results page your listing occupies, and richer listings get more clicks.
Built the way Google expects
The generator outputs JSON-LD (Google's recommended format) using schema.org vocabulary, with details handled correctly — availability as a schema.org URL, the address as a PostalAddress object, authors as Person entities. Remember the golden rule: markup must describe content actually visible on the page. Pair it with the meta tag generator and SERP snippet preview to polish the whole search appearance.
Frequently Asked Questions
What is schema markup?
Structured data — usually JSON-LD in a script tag — that tells search engines explicitly what a page contains: an article, a product with a price, a business with an address, a list of FAQs. Search engines use it to power rich results.
Does schema markup improve rankings?
It isn't a direct ranking factor, but it makes pages eligible for rich results (stars, prices, FAQ dropdowns), which typically improve click-through rate — and it helps search engines understand the page correctly.
Where do I put the generated code?
Paste the whole <script type="application/ld+json"> block anywhere in the page's HTML — the <head> is conventional. It's invisible to visitors and read only by crawlers.
Which schema type should I choose?
FAQPage for question-and-answer sections, Article for blog posts and news, LocalBusiness for any business with a physical location, and Product for e-commerce items with a price.
How do I check my markup is valid?
Run the page through Google's Rich Results Test or Schema.org's validator after publishing. The JSON this tool produces follows schema.org vocabulary, so it validates cleanly when your values are sensible.
Must the markup match visible content?
Yes — Google requires structured data to reflect what users actually see on the page. Marking up content that isn't there can lead to manual actions.